Table Of ContentForeword by Shelby Hall - A True Family Legacy 1 Blue Oval Icons at Oakwood Design Central Donald Frey, PhD, 1923-2010 2 The Overpowering Draw of the Sport Utility Vehicle Who Deserves Credit for the First SUV? 3 The First Bronco, 1966-1977 4 Bronco Generations Two through Five, 1978-1996 5 Future Plans Require Prototypes 6 The Rebirth of the Bronco Bronco vs. Bronco Sport 7 Bronco Gets a Return Engagement Updated Bronco Logo Faith-Based and Charitable Broncos Bronco Easter Eggs Colors, Oh My! Bronco Scout? 8 Building the New Bronco Green Inside the Blue Oval Making the Best Even Better Ford+ 9 A Tale of Two Chassis--Bronco II and Bronco Sport 10 Bronco Has a Strong Following Women Who Make Their Mark on the Marque 11 The Customer Speaks Out Loud Broncos in Movies 12 The Aftermarket Speaks Supply and Demand 13 aRacing Becomes Reality Shelby Hall Epilogue: Carry On Appendices Acknowledgments Index
SynopsisFrom the first drawings in the early 1960s to today's uber-popular new Bronco, get the full story of Ford's legendary SUV in this stunningly illustrated volume. When Ford introduced the Bronco for the 1966 model year , its intent was to get a slice of the off-road and outdoor enthusiast utility market then owned by the popular Jeep CJ and International Harvester Scout. What Ford couldn't know at the time was that it was creating a legend--a rugged, square-shouldered vehicle that would exist in its original form through 1977 and in various guises for a further 20 years, wrapping up its first life in 1996. Since the Bronco's retirement, the SUV/crossover sector has become the dominant segment of the automotive market . Nearly all manufacturers--even exotics like Lamborghini and Bentley--offer SUVs in their line-ups. In fact, Ford has largely discontinued passenger vehicles (except the Mustang) in favor of trucks and SUVs. Simultaneously, the collector market has turned its eye to vintage SUVs and trucks , the former growing significantly over the past 5 years. Classic Broncos have doubled in value over that period, regularly selling at prices ranging from $40K to $100K. The story picks up in 2017 when Ford announced plans to revive one of its most hallowed nameplates: Bronco . Brilliantly styled to pick up the beloved, boxy cues of the original, customers began dropping deposits as soon as the order books opened. Ford still struggles to meet demand with speculators flipping new Broncos on the secondary market for thousands over invoice. Beautifully produced and expertly written, Ford Bronco is a must-have book for all Bronco and SUV enthusiasts ., Ford Bronco offers a complete history, from the original Bronco's introduction as a 1966 model through the following four generations ending in 1996 all the way to Ford's all-new, brilliantly styled Bronco introduced for the 2021 model year., From the first drawings in the early 1960s to today's uber-popular new Bronco, get the full story of Ford's legendary SUV in this stunningly illustrated volume. Ford Bronco offers a complete history, from the original Bronco's introduction as a 1966 model through the following four generations ending in 1996 all the way to Ford's all-new, brilliantly styled Bronco introduced for the 2021 model year. When Ford introduced the Bronco for the 1966 model year, its intent was to get a slice of the off-road and outdoor enthusiast utility market then owned by the popular Jeep CJ and International Harvester Scout. What Ford couldn't know at the time was that it was creating a legend-a rugged, square-shouldered vehicle that would exist in its original form through 1977 and in various guises for a further 20 years, wrapping up its first life in 1996. Since the Bronco's retirement, the SUV/crossover sector has become the dominant segment of the automotive market. Nearly all manufacturers-even exotics like Lamborghini and Bentley-offer SUVs in their line-ups. In fact, Ford has largely discontinued passenger vehicles (except the Mustang) in favor of trucks and SUVs. Simultaneously, the collector market has turned its eye to vintage SUVs and trucks, the former growing significantly over the past 5 years. Classic Broncos have doubled in value over that period, regularly selling at prices ranging from $40K to $100K. The story picks up in 2017 when Ford announced plans to revive one of its most hallowed nameplates: Bronco. Brilliantly styled to pick up the beloved, boxy cues of the original, customers began dropping deposits as soon as the order books opened. Ford still struggles to meet demand with speculators flipping new Broncos on the secondary market for thousands over invoice. Beautifully produced and expertly written, Ford Bronco is a must-have book for all Bronco and SUV enthusiasts., When Ford introduced its Bronco in 1966, a specialty vehicle aimed at outdoor and off-road enthusiasts, it had no idea it had created an auto motive icon. The Bronco was originally intended to compete with Jeep's CJ and the International Harvester Scout, a task at which it succeeded brilliantly. It proved so successful that it stayed in continuous production until 1996 when it was essentially replaced by the larger explorer and Expedition. The Clamor of Bronco fans and the exploding popularity of SUVs led Ford to create the 2021 Bronco, a brilliant nod to the original first generation. Ford Bronco chronicles the entire history of this incredibly popular SUV, detailing all Bronco generation, and culminating with the uber-popular new Bronco.