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Exploring Corporate Strategy by Gerry Johnson, Kevan Scholes (Paperback, 1997)

The Cotswold Library (775321)

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About this product

Product Information

This book brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy. Features include: an approach based on economic analysis and planning, and organizational decision-making within a social, political and cultural process; a strongly European/international perspective, with more than 60 company illustrations; an integrated treatment of the cultural context of strategy; coverage of the increasingly important issues of power and process of strategy, formulation and change; a case section comprising 17 studies. The text includes diagrams of key frameworks, chapter introductions, end-of-section work assignments, references and key readings. Features new to the fourth edition include: competences, core competences and links to the value chain; bases of stategy at corporate and business level; global aspects of strategic management; corporate parenting and control; strategic architecture; networks, allians and virtual organizations; the strategic importance of information; and mechanisms of strategic change.

Product Identifiers

PublisherPearson Education Limited

ISBN-139780135256190

eBay Product ID (ePID)95394901

Product Key Features

Number of Pages432 Pages

LanguageEnglish

Publication NameExploring Corporate Strategy

Publication Year1997

SubjectBusiness

TypeTextbook

AuthorGerry Johnson, Kevan Scholes

FormatPaperback

Dimensions

Item Height235 mm

Item Weight795 g

Item Width178 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorKevan Scholes, Gerry Johnson