Experimentation Field Book : A Step-By-Step Project Guide by David Kester, Jeanne Liedtka, Natalie Foley and Elizabeth Chen (2024, Trade Paperback)

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About this product

Product Identifiers

PublisherColumbia University Press
ISBN-100231214170
ISBN-139780231214179
eBay Product ID (ePID)17061242182

Product Key Features

Number of Pages104 Pages
Publication NameExperimentation Field Book : a Step-By-Step Project Guide
LanguageEnglish
Publication Year2024
SubjectExperiments & Projects, Decision-Making & Problem Solving, Product, Economics / General
TypeTextbook
Subject AreaDesign, Science, Business & Economics
AuthorDavid Kester, Jeanne Liedtka, Natalie Foley, Elizabeth Chen
FormatTrade Paperback

Dimensions

Item Height0 in
Item Weight9.5 Oz
Item Length0.9 in
Item Width0.9 in

Additional Product Features

Intended AudienceScholarly & Professional
LCCN2023-030499
Dewey Edition23
ReviewsThe Experimentation Field Book covers the end-to-end process of experimentation in a very accessible way. An excellent and logical work., Experiments are conducted every day in business to test if new ideas work before investing heavily in them. But many companies lack the right skills to experiment effectively. This book provides an indispensable guide all the way through, from framing the experiment and gathering the evidence for it to building the prototype, analyzing the results, and making the right adaptations. It's sharp, succinct, and actionable, with four great case studies driving the narrative. And you won't need to go near a science lab to learn the process!, Experiments are conducted every day in business to test if new ideas work before investing heavily in them. But many companies lack the right skills to experiment effectively. This book provides an indispensable guide all the way through from framing the experiment and gathering the evidence for it to building the prototype, analyzing the results and making the right adaptations. It's sharp, succinct and actionable, with four great case studies driving the narrative. And you won't need to go near a science lab to learn the process!, This is one of those rare books that every person should read because it is about the of use of Rapid Experimentation as a fast and easy learning tool. We are in the Era of Smart Technology that will require every person and organization to learn - unlearn and relearn at the pace of technological change. This 98-page book with its Five Step Process, tools, and templates will help you become a faster, better learner., Liedtka, Chen, Foley, and Kester present the most detailed and structural articulation of the experimentation process I've seen outside of the sciences. The Experimentation Field Book allows those skilled in the art to put these methods to practice immediately., This is one of those rare books that everyone should read. We are in the era of smart technology that will require every person and organization to learn, unlearn, and relearn at the pace of technological change. This book will help you become a faster, better learner., Liedtka, Chen, Foley, and Kester present the most detailed and structured articulation of the experimentation process I've seen outside of the sciences. The Experimentation Field Book allows those skilled in the art to put these methods to practice immediately., It used to be that we would tinker, try things out, prototype and ask around and see how our vision of a new service formed. Forget how it used to be. Experimentation has grown-up. The ideas and templates in this practical and accessible field book are the most clear and concise I've ever seen on using intelligent experimentation to surge through to success, collaboratively and cost effectively., In an ever-evolving world filled with challenges, the power to leverage innovation is paramount for individuals, teams, and organizations alike. Yet, navigating the practicalities of adopting new technologies and facilitating successful change can be a daunting endeavor. Enter The Experimentation Field Book - a refreshingly pragmatic guide that offers actionable insights for tackling transformational goals, whether they are small-scale initiatives or larger endeavors. With this invaluable resource at your disposal, you'll not only embrace change but also lead it with exceptional effectiveness., With software and AI consuming more and more economic value, it's not an exaggeration to say experiments are the future of business. Without the creative confidence this book offers, you're playing at a disadvantage., It used to be that we would tinker, try things out, prototype, and ask around and see how our vision of a new service formed. Forget how it used to be. Experimentation has grown up. The ideas and templates in this practical and accessible field book are the most clear and concise I've ever seen on using intelligent experimentation to surge through to success, collaboratively and cost-effectively.
TitleLeadingThe
IllustratedYes
Dewey Decimal658.4063
Table Of ContentIntroduction to the Experimentation Process Step 1: Framing Testable Ideas Step 2: Defining Evidence Step 3: Selecting Your Test Step 4: Building the Prototype Step 5: Executing. Analyzing. Iterating. Postscript Acknowledgments Templates
SynopsisExperimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly experimenting in our daily lives, and organizations place great value on testing new products, services, and strategies. Yet there is a shortage of actionable guidance on how to design and execute high-quality experiments for practical purposes. This book is a hands-on manual for crafting and conducting useful experiments in real-life settings. It guides readers from any background or discipline through the fundamentals of identifying testable ideas, selecting an evidence base, prototyping, and testing, building users' skill sets and channeling their creativity through an interactive, exercise-oriented format. The book details a step-by-step framework, with user-friendly instructions and a case study illustrating the process at work at each step, as well as templates for readers to customize in their own projects. It draws on design thinking as well as other practical business approaches. From the classroom to the practice world, The Experimentation Field Book is a vital tool kit for all problem solvers and innovators seeking to address today's pressing challenges., This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.
LC Classification NumberHD53.L5445 2024
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