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Excellence in Business by Michael H. Mescon, Courtland L. Bovée and John V. Thill (2006, Hardcover)
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About this product
Product Identifiers
PublisherPrentice Hall PTR
ISBN-100131870475
ISBN-139780131870475
eBay Product ID (ePID)48625201
Product Key Features
Number of Pages792 Pages
LanguageEnglish
Publication NameExcellence in Business
Publication Year2006
SubjectGeneral, Management
FeaturesRevised
TypeTextbook
AuthorMichael H. Mescon, Courtland L. Bovée, John V. Thill
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight56.3 Oz
Item Length10.8 in
Item Width8.5 in
Additional Product Features
Edition Number3
Intended AudienceCollege Audience
LCCN2005-025765
Dewey Edition22
IllustratedYes
Dewey Decimal658
Table Of ContentPreface xvii Part One Conducting Business in the Global Economy 1 In Pursuit of Prosperity: The Fundamentals of Business and Economics 24 2 Business Done Right: Ethics and Social Responsibility 60 3 Wild World: Competing in the Global Economy 96 4 Business at the Speed of Light: Information Technology and E-Commerce 130 Part Two Starting and Organizing a Business 5 Building the Foundation: Forms of Business Ownership 168 6 Putting Yourself in Charge: Entrepreneurs and Small Business Owners 196 Part Three Managing a Business 7 From Planning to Inspiration: The Functions of Management 228 8 We're All in This Together: Organization and Teamwork 262 9 Creating Value: Producing Quality Goods and Services 292 Part Four Managing Employees 10 Lighting the Fire: Employee Motivation, Workforce Trends, and Labor Relations 330 11 Taking Care of Employees: Managing Human Resources 364 Part Five Developing Marketing Strategies to Satisfy Customers 12 Connecting with Customers: The Art and Science of Marketing 404 13 Defining the Exchange: Product and Pricing Strategies 436 14 Delivering Value: Distribution Strategies 466 15 Spreading the Message: Promotional Strategies 494 Part Six Managing Accounting and Financial Resources 16 Getting to the Bottom Line: Basic Accounting Concepts 526 17 Keeping the Engine Running: Financial Management and Banking 558 18 Investing in the Future: Securities and Investment Strategies 586 APPENDIXA A-1 APPENDIX B B-1 APPENDIX C C-1 APPENDIXD D-1 REFERENCES R-1 INDEX XXX B R I E F C O N T E N T S v
Edition DescriptionRevised edition
SynopsisFor Introduction to Business courses. With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers
LC Classification NumberHF1008.M372 2007
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