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European Business Studies by David Needham, Robert Dransfield (Paperback, 1994)

The_Book_Fountain (183996)

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About this product

Product Information

Specifically designed to show the increasing importance of Europe in our everyday lives, this introductory text provides an overview of the European environment at work, including its structures and institutions. As well as looking at Europe from the business viewpoint, it assesses the implications of working in Europe and living in a different culture. Basic business theory is integrated within each area of study, and the marketing of goods and services in Europe is covered, together with European trading patterns. Real case studies are included throughout. The book is intended for all business-studies courses, and especially for students on GNVQ Intermediate and Advanced Business courses.

Product Identifiers

PublisherOxford University Press

ISBN-139780748718955

eBay Product ID (ePID)108187100

Product Key Features

Number of Pages240 Pages

LanguageEnglish

Publication NameEuropean Business Studies

Publication Year1994

SubjectBusiness

TypeTextbook

AuthorDavid Needham, Robert Dransfield

FormatPaperback

Dimensions

Item Height240 mm

Item Weight400 g

Item Width188 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorDavid Needham, Robert Dransfield