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Essential Brand Book by Iain Ellwood (2002, Trade Paperback)
World of Books Ltd (10722000)
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About this product
Product Information
""Essential "" -- Marketing magazine ""A must for marketing and business professionals alike."" --Sales Director This fully updated paperback edition of ""The Essential Brand Book"" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.Product Identifiers
PublisherKogan Page, The Limited
ISBN-100749438630
ISBN-139780749438630
eBay Product ID (ePID)86557095
Product Key Features
Number of Pages336 Pages
Publication NameEssential Brand Book
LanguageEnglish
Publication Year2002
SubjectMarketing / General, Consumer Guides, Advertising & Promotion
TypeNot Available
Subject AreaBusiness & Economics, Référence
AuthorIain Ellwood
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight17.3 oz.
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Edition Number2
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