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Escaping the Build Trap : How Effective Product Management Creates Real Value by Melissa Perri (2018, Trade Paperback)
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About this product
Product Identifiers
PublisherO'reilly Media, Incorporated
ISBN-10149197379X
ISBN-139781491973790
eBay Product ID (ePID)7038676092
Product Key Features
Number of Pages197 Pages
Publication NameEscaping the Build Trap : How Effective Product Management Creates Real Value
LanguageEnglish
Publication Year2018
SubjectMarketing / General, Project Management, Personal Success, Customer Relations, New Business Enterprises, Production & Operations Management
TypeTextbook
Subject AreaBusiness & Economics
AuthorMelissa Perri
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight10.4 Oz
Item Length8.9 in
Item Width7.2 in
Additional Product Features
Intended AudienceScholarly & Professional
IllustratedYes
SynopsisTo stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company's vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
LC Classification NumberHF5415.15
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