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Elements of Persuasion : Use Storytelling to Pitch Better, Sell Faster and Win More Business by Robert Dickman and Richard Maxwell (2007, Hardcover)
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About this product
Product Identifiers
PublisherHarperCollins
ISBN-100061179035
ISBN-139780061179037
eBay Product ID (ePID)57034114
Product Key Features
Number of Pages256 Pages
LanguageEnglish
Publication NameElements of Persuasion : Use Storytelling to Pitch Better, Sell Faster and Win more Business
SubjectPersonal Success, General, Self-Management / Time Management, Rhetoric, Social Psychology
Publication Year2007
TypeTextbook
AuthorRobert Dickman, Richard Maxwell
Subject AreaLanguage Arts & Disciplines, Self-Help, Psychology, Business & Economics
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight9.6 Oz
Item Length7.1 in
Item Width5 in
Additional Product Features
Intended AudienceTrade
LCCN2007-014567
Reviews"The ability to persuade by spinning an intriguing narrative is an essential career skill."(Newsweek), "The ability to persuade by spinning an intriguing narrative is an essential career skill." -- Newsweek
TitleLeadingThe
Synopsis"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out. In The Elements of Persuasion , Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power. Maxwell and Dickman use their experiences--both in the entertainment industry and as corporate consultants--to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results. Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you., "Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out. In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power. Maxwell and Dickman use their experiences--both in the entertainment industry and as corporate consultants--to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results. Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you., Consultants and media professionals Maxwell and Dickman explore the underlying principles of storytelling and show how these principles work together to help people in the real world.
LC Classification NumberHF5438.25.D536 2007
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