Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
Effective Sales Enablement : Achieve Sales Growth Through Collaborative Sales and Marketing by Pam Didner (2018, Trade Paperback)
Rarewaves (663719)
98.5% positive feedback
Price:
US $49.66
ApproximatelyRM 210.40
+ $3.99 shipping
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Condition:
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherKogan Page, The Limited
ISBN-100749483644
ISBN-139780749483647
eBay Product ID (ePID)12038673208
Product Key Features
Number of Pages256 Pages
LanguageEnglish
Publication NameEffective Sales Enablement : Achieve Sales Growth Through Collaborative Sales and Marketing
Publication Year2018
SubjectSales & Selling / Management, Marketing / General, Sales & Selling / General
TypeTextbook
AuthorPam Didner
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height0.1 in
Item Weight15 Oz
Item Length0.9 in
Item Width0.6 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2018-024737
ReviewsWhat's different about this book? Pam Didner has been in the marketing and sales trenches and clearly understands what works...and what doesn't. Save yourself some time making mistakes and just get it right the first time by reading this book.
Dewey Edition23
IllustratedYes
Dewey Decimal658.81
Table Of Content** Chapter - 00: Introduction - An overview of sales enablement; ** Chapter - 01: Sales enablement challenges; ** Chapter - 02: Content's role in sales enablement; ** Chapter - 03: Branding and messaging in sales enablement; ** Chapter - 04: The role of sales in sales enablement; ** Chapter - 05: The role of marketing in sales enablement; ** Chapter - 06: Does all marketing lead to sales enablement?; ** Chapter - 07: How to grow sales through seamless user experience; ** Chapter - 08: Assembling a sales enablement team; ** Chapter - 09: The role of new technology in sales enablement; ** Chapter - 10: Conclusion - The future of sales enablement
SynopsisLearn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your own company's growth, Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. Effective Sales Enablement shows you how to: - Understand trends that impact sales professionals and how to take advantage of them - Become a better marketer with creative ideas on how to support sales - Integrate sales elements into select marketing programmes - and vice versa - Assemble a first-class sales enablement team - Leverage technology to better integrate sales and marketing
LC Classification NumberHF5438.4.D53 2018
Be the first to write a review
