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E-Commerce : Business, Technology, Society by Kenneth C. Laudon and Carol Guercio Traver (2006, Hardcover)
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About this product
Product Identifiers
PublisherPearson Education
ISBN-100131735160
ISBN-139780131735163
eBay Product ID (ePID)52643068
Product Key Features
Edition3
Book TitleE-Commerce : Business, Technology, Society
Number of Pages992 Pages
LanguageEnglish
Publication Year2006
TopicE-Commerce / General (See Also Computers / Electronic Commerce)
FeaturesRevised
IllustratorYes
GenreBusiness & Economics
AuthorKenneth C. Laudon, Carol Guercio Traver
FormatHardcover
Dimensions
Item Height1.6 in
Item Weight67.8 Oz
Item Length10.3 in
Item Width8.2 in
Additional Product Features
Intended AudienceTrade
LCCN2003-058098
Dewey Edition22
Dewey Decimal658.872
Table Of Content1. E-commerce: The Revolution Is Just Beginning 2. E-commerce Business Models 3. The Internet and World Wide Web: E-commerce Infrastructure 4. Building an E-commerce Web Site 5. Security and Encryption 6. E-commerce Payment Systems 7. E-commerce Marketing Concepts 8. E-commerce Marketing Communications 9. Ethical, Social and Political Issues 10. Retailing on the Web 11. Online Service Industries 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce 13. Auctions, Portals and Communities 14. Online Content Providers: Digital Media
Edition DescriptionRevised edition
SynopsisFor the undergraduate and graduate e-commerce course in any discipline including marketing, information systems, economics, management, finance and accounting majors. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available., This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
LC Classification NumberHF5548.32.L38 2007
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