Product Information
A book with principles, precepts, guidelines and rules to enable anyone to plan, write and design advertisements. It shows you how to introduce your own leaflets, booklets, sales brochures, direct mail shots, posters, newspapers and magazine advertisements that work.Product Identifiers
PublisherRandom House Business Books, Cornerstone
ISBN-100712649859
ISBN-139780712649858
eBay Product ID (ePID)89983503
Product Key Features
SubjectBusiness, Economy & Industry
LanguageEnglish
TypeTextbook
Subject AreaSales & Marketing
AuthorAlastair Crompton
FormatOther Printed Item, Trade Paperback (UK)
Additional Product Features
Date of Publication13/06/1991
Pagination192
Place of PublicationLondon
Country of PublicationUnited Kingdom
Out-Of-Print Date12/02/1993
Content NoteColour Illustrations
Edition StatementNew Edition