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Disruptive Branding : How to Win in Times of Change by Jacob Benbunan, Benjamin Knapp and Gabor Schreier (2019, Trade Paperback)
Rarewaves (663089)
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About this product
Product Identifiers
PublisherKogan Page, The Limited
ISBN-100749484063
ISBN-139780749484064
eBay Product ID (ePID)12038617527
Product Key Features
Number of Pages264 Pages
Publication NameDisruptive Branding : How to Win in Times of Change
LanguageEnglish
SubjectLeadership, Consumer Guides, Marketing / General, Strategic Planning
Publication Year2019
TypeNot Available
AuthorJacob Benbunan, Benjamin Knapp, Gabor Schreier
Subject AreaReference, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0 in
Item Weight13.5 Oz
Item Length0.9 in
Item Width0.6 in
Additional Product Features
LCCN2018-059366
ReviewsThe authors prove that disruption is an attitude of creativity, agility and innovation that all brands should strive for. They provide a detailed and inspiring explanation of the process. A great book - highly recommended!, A treatise on branding in times of change that will guide marketers through their daily challenges., A truly compelling read for those who believe that the best evidence of corporate authenticity is brand consistency., Jacob Benbunan and his team are the most disruptive people in the branding world, helping anybody in the start-up or corporate world who wants to rock the boat and do things very differently. This book is a must-read for anyone wanting to cause any abrupt or sudden change in new or legacy industries.
Dewey Edition23
IllustratedYes
Dewey Decimal658.827
Intended AudienceCollege Audience
Table Of Content** Chapter - 00: Introduction - Why it is vital to explore disruptive branding; ** Chapter - 01: Convergence and divergence - What change means for brands; ** Chapter - 02: What makes you tick - Define what drives your organization; ** Chapter - 03: Strategy made visible - Bring your idea alive through design; ** Chapter - 04: Help your people to help you - Engage your employees; ** Chapter - 05: A promise delivered - Shape the brand experience; ** Chapter - 06: Prove it to succeed - Develop on-brand products and services; ** Chapter - 07: Building customer loyalty - Disrupt through great service; ** Chapter - 08: Your idea made physical - Create branded environments; ** Chapter - 09: First impressions - Launch your disruptive brand; ** Chapter - 10: Measure, improve, repeat - Measure brand performance; ** Chapter - 11: Constant reinvention - Stay ahead in times of change; ** Chapter - 12: Index
Edition DescriptionDigital original
SynopsisHarness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world., Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can't do this will leave themselves ripe for disruption. Disruptive Branding is a practical guide, demonstrating how to harness change to power your brand's survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational organizations to define their compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services. Disruptive Branding tells the stories of businesses that have succeeded in managing the forces of disruption. From Nintendo fighting off its competition by re-imagining gaming, to Airbnb redefining what it means to travel, modern day brands are thinking faster and smarter than ever before. This book identifies the strategies and designs that some of the world's most successful brands use to stay one step ahead of the curve. It is an invaluable resource for brands working to withstand disruption - or even become disruptors themselves.
LC Classification NumberHD69.B7
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