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Digital Marketing Strategy : An Integrated Approach to Online Marketing by Simon Kingsnorth (2019, Hardcover)
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About this product
Product Identifiers
PublisherKogan Page, The Limited
ISBN-100749498080
ISBN-139780749498085
eBay Product ID (ePID)4038695268
Product Key Features
Number of Pages384 Pages
LanguageEnglish
Publication NameDigital Marketing Strategy : an Integrated Approach to Online Marketing
SubjectMarketing / General, E-Commerce / Internet Marketing, Strategic Planning, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year2019
TypeTextbook
AuthorSimon Kingsnorth
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Height1.3 in
Item Weight32.5 Oz
Item Length9.5 in
Item Width6.4 in
Additional Product Features
Edition Number2
Intended AudienceCollege Audience
LCCN2018-057298
Dewey Edition23
ReviewsA strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategy. Essential reading for beginner and expert alike., The first edition of Simon Kingsnorth 's Digital Marketing Strategy was a great resource for digital marketing students, and the update in terms of content, structure and case examples makes the second edition an essential read and key companion as they start their marketing careers., A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers.
IllustratedYes
Dewey Decimal658.872
Table Of Content00: Introduction - How will this book transform your digital marketing strategy?; 01: The foundations of digital marketing; ONE: Knowing your business objectives and your customer; 02: Understanding the digital ecosystem; 03: Integrating digital into wider organization strategy; 04: Understanding the evolving digital consumer; 05: Barriers, considerations and data protection in digital marketing strategy; TWO: Integrating digital change into your wider organization; 06: Enabling technologies for online marketing and digital transformation; 07: Planning your digital marketing strategy - Objectives, teams and budgeting; THREE: Using channel strategy to reach your customers; 08: SEO strategy and organic techniques; 09: Building and optimizing a winning paid search strategy; 10: Display advertising and programmatic targeting; 11: Tailoring your social media strategy; 12: Marketing automation, messaging and email marketing - The unsung heroes; 13: Lead generation that delivers results; 14: Content strategy - A key pillar of success; 15: Personalizing the customer journey and digital experience; FOUR: Conversion, retention and measurement; 16: Effective design, e-commerce and user experience (UX); 17: Managing loyalty, CRM and data; 18: Providing a smooth online service and customer experience; 19: Measuring success through data analytics and reporting; FIVE: Tailoring your final digital marketing strategy; 20: Putting together your digital marketing strategy; 21: Index
SynopsisOptimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy., Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy . This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve., Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws., Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:-Marketing automation, personalization, messaging and email -Online and offline integration-The power of technologies, such as AI-New data protection and privacy strategiesAccompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
LC Classification NumberHF5548.32.K566 2019
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