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Diffusion of Innovations, 5th Edition by Everett M. Rogers (Paperback, 2003)
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About this product
Product Information
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances-a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.Product Identifiers
PublisherSimon & Schuster
ISBN-139780743222099
eBay Product ID (ePID)90808571
Product Key Features
Number of Pages576 Pages
LanguageEnglish
Publication NameDiffusion of Innovations, 5th Edition
Publication Year2003
SubjectTechnology, Science
TypeTextbook
AuthorEverett M. Rogers
FormatPaperback
Dimensions
Item Height235 mm
Item Weight538 g
Item Width156 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorEverett M. Rogers
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