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Designing for Growth Field Book : A Step-By-Step Project Guide by Tim Ogilvie and Jeanne Liedtka (2019, Trade Paperback)
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About this product
Product Identifiers
PublisherColumbia University Press
ISBN-100231187890
ISBN-139780231187893
eBay Product ID (ePID)23038736512
Product Key Features
Number of Pages152 Pages
Publication NameDesigning for Growth Field Book : a Step-By-Step Project Guide
LanguageEnglish
Publication Year2019
SubjectPersonal Success, Product, Management Science, Management, Organizational Development
TypeTextbook
AuthorTim Ogilvie, Jeanne Liedtka
Subject AreaDesign, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.1 in
Item Weight15 Oz
Item Length0.9 in
Item Width0.8 in
Additional Product Features
Edition Number2
Intended AudienceScholarly & Professional
LCCN2018-054574
Dewey Edition23
TitleLeadingThe
IllustratedYes
Dewey Decimal658.4063
Table Of ContentUsing Your Field Book Foundations The Steps The Tools Templates Resources An Example Project Acknowledgments
SynopsisDesigning for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project., Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach. In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.
LC Classification NumberHD53.L544 2019
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