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Data Strategy : How to Use Data and Artificial Intelligence to Transform Your Business by Bernard Marr (2025, Trade Paperback)
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About this product
Product Identifiers
PublisherKogan Page, The Limited
ISBN-101398619590
ISBN-139781398619593
eBay Product ID (ePID)22074023093
Product Key Features
Number of Pages296 Pages
Publication NameData Strategy : How to Use Data and Artificial Intelligence to Transform Your Business
LanguageEnglish
Publication Year2025
SubjectExpert Systems, Commerce, Databases / Data Warehousing, Databases / Data Mining
TypeTextbook
Subject AreaComputers, Business & Economics
AuthorBernard Marr
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight23.6 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Edition Number3
Intended AudienceCollege Audience
LCCN2025-028137
Dewey Edition23
ReviewsA comprehensive and accessible exploration of data strategy, spanning everything from practical use cases to the ethical and sustainable use of AI. Bernard Marr shows how to unlock value from data while staying ahead of what's next., Data is everything in the modern organization: the fuel for intelligent understanding, actionable insights, and effective decision-making. This third edition of Bernard Marr's incredibly useful and comprehensive book on data strategy is expanded to include AI and its applications in the data value proposition., Everyone is excited about AI these days, but it takes a wise observer like Bernard Marr to describe how data is driving AI. If you want to succeed with AI, this book will reveal the data strategy that will make that possible., In a world shaped by rapid advances in GenAI, soaring computing power, and the convergence of breakthrough technologies, one foundational element remains at the core: data. Bernard Marr offers a clear and comprehensive guide to data strategy, helping organizations unlock value and elevate their data practices. A must-read for any company serious about competing in the digital age., The future belongs to those who treat data as a strategic asset. Bernard Marr shows us how. Essential reading.
Dewey Decimal658.054
Table Of Content** Chapter - 01: Introduction - Why every business is now a data business; ** Chapter - 02: Use cases for data; ** Chapter - 03: Using data to improve your decision making; ** Chapter - 04: Using data to understand your customers; ** Chapter - 05: Using data to create more intelligent services; ** Chapter - 06: Using data to make more intelligent products; ** Chapter - 07: Using data to improve your business operations; ** Chapter - 08: Increasing the value of your organisation through data and AI; ** Chapter - 09: Defining your data use cases; ** Chapter - 10: Sourcing and collecting data; ** Chapter - 11: Ethics, data governance, trust and cybersecurity; ** Chapter - 12: Turning data into insights; ** Chapter - 13: Creating a technology and data infrastructure; ** Chapter - 14: Building data competencies in your organization; ** Chapter - 15: Executing and revisiting your data strategy; ** Chapter - 16: Looking ahead
SynopsisExecute a data strategy to improve your business decisions, build stronger products and gain a competitive advantage for your business., Is your business equipped with a data strategy that drives real impact? Data Strategy is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr , this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance. Now on its third edition, this fully updated book reflects the latest developments in AI, synthetic data, quantum computing, regulation and cybersecurity, giving leaders the context and tools to act decisively in a rapidly evolving data economy. You'll learn how to: - Understand how data creates value across operations and decisions - Collaborate with data teams to build a business-led strategy - Integrate AI, automation and analytics into enterprise capability - Navigate ethics, governance and regulatory complexity - Prepare for the future with insight on emerging technologies With clear models and actionable insight, Data Strategy helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world. Themes include: data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies, Every business needs data to survive. Build and implement a strategy to take advantage of data and generate critical insights with renowned data expert and one of the world's leading voices in business Bernard Marr. Data Strategy is the key to building a robust approach to data that will give business leaders the competitive advantage they need to succeed in the digital economy. From small organizations to huge multinationals, a data-driven strategy gives every organization the tools to revolutionize their uses of data to deliver impact and profits. By building the right strategy to collect, use and manage data, this book will prepare any organization for the data-driven future. In its fully updated third edition, this bestselling title covers the latest advances in data and AI. With updates covering synthetic data, generative AI, the potential of quantum computing and expanded content on cybersecurity, regulations and ethics, this book shows how to craft your own strategy. Bernard Marr uses his unrivalled expertise to show how you can gain an edge in the rapidly changing data-driven world.
LC Classification NumberHF54.5.M37 2025
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