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Data-Driven Marketing : Leverage Data to Maximize Marketing Campaign Success by Roger Bryan (2017, Trade Paperback)
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About this product
Product Information
Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization. You'll learn how to implement a successful strategy the very first time based on CMO.com's Five Phases of Data Driven Marketing. Gather Understand Decide and Automate Execute Test and Learn Roger Bryan spent three years working with hundreds of businesses on their "Modern Marketing Strategies" and discovered that the most successful businesses all had one thing in common: an understanding of how to leverage data in their marketing efforts. It doesn't matter if you're a marketing agency owner, a CMO, or even a college student looking for your first marketing internship, by the end of this book, you will be armed with an understanding of how data can make your life easier, and how data-driven marketing can make your campaigns more successful.Product Identifiers
PublisherAinsley & Allen Publishing
ISBN-101946694029
ISBN-139781946694027
eBay Product ID (ePID)237362571
Product Key Features
Number of Pages176 Pages
LanguageEnglish
Publication NameData-Driven Marketing : Leverage Data to Maximize Marketing Campaign Success
Publication Year2017
SubjectGeneral
TypeTextbook
Subject AreaBusiness & Economics
AuthorRoger Bryan
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight9.6 Oz
Item Length8.5 in
Item Width5.5 in
Additional Product Features
LCCN2017-938468
Target AudienceAdult Education
Educational LevelAdult & Further Education
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