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Daring Book for Boys in Business : Solving the Problem of Marketing to Women by Philippa Roberts and Jane Cunningham (2013, Trade Paperback)
Rarewaves (644789)
98.2% positive feedback
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About this product
Product Identifiers
PublisherLid Publishing
ISBN-101907794255
ISBN-139781907794254
eBay Product ID (ePID)117339863
Product Key Features
Number of Pages224 Pages
LanguageEnglish
Publication NameDaring Book for Boys in Business : Solving the Problem of Marketing to Women
Publication Year2013
SubjectMarketing / General, Consumer Guides, Consumer Behavior
TypeNot Available
Subject AreaRéférence, Business & Economics
AuthorPhilippa Roberts, Jane Cunningham
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight16 Oz
Item Length9 in
Item Width6 in
Additional Product Features
TitleLeadingThe
IllustratedYes
Intended AudienceTrade
SynopsisHow to create products, services and brands that will appeal to the entire mainstream (female and male) audience, Why is it that some companies/brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and demonstrate lower levels of engagement than their male counterparts. Can companies really afford to miss out like this? Successful modern-day companies approach the male and female opportunity as equally lucrative and exciting. They involve and include feminine interests in the development of their products, services, brands and marketing to ensure they appeal to the entire mainstream audience rather than just one half of it. This book reveals why it is that some companies succeed with women and others don't. It outlines the key determinants that make up brands which appeal to both men and women, and the opportunities that presents., Why is it that some companies and brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and demonstrate lower levels of engagement than their male counterparts. Can companies really afford to miss out like this? Successful modern-day companies approach the male and female opportunity as equally lucrative and exciting. They involve and include feminine interests in the development of their products, services, brands, and marketing to ensure they appeal to the entire mainstream audience rather than just one half of it. This book reveals why it is that some companies succeed with women and others don't. It outlines the key determinants that make up the successful gender-free brand and the opportunities it presents.
LC Classification NumberHF5415.332.W66
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