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Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers by Geoffrey A. Moore (Paperback, 2002)

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About this product

Product Information

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Product Identifiers

PublisherHarpercollins Publishers Inc

ISBN-139780060517120

eBay Product ID (ePID)182758154

Product Key Features

Number of Pages227 Pages

Publication NameCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

LanguageEnglish

SubjectMarketing

Publication Year2002

TypeTextbook

AuthorGeoffrey A. Moore

FormatPaperback

Dimensions

Item Height203 mm

Item Weight204 g

Item Width140 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorGeoffrey A. Moore