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Creating Powerful Brands : The Strategic Route to Success in Consumer, Industrial and Service Markets by Malcolm H. McDonald and Leslie De Chernatony (1992, Trade Paperback)
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The_Book_Fountain (185085)
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About this product
Product Identifiers
PublisherElsevier Science & Technology Books
ISBN-100750606606
ISBN-139780750606608
eBay Product ID (ePID)104749015
Product Key Features
Number of Pages282 Pages
LanguageEnglish
Publication NameCreating Powerful Brands : The Strategic Route to Success in Consumer, Industrial and Service Markets
Publication Year1992
SubjectMarketing / General
TypeTextbook
Subject AreaBusiness & Economics
AuthorMalcolm H. McDonald, Leslie De Chernatony
FormatTrade Paperback
Dimensions
Item Weight18.1 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceScholarly & Professional
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