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Creating Powerful Brands : The Strategic Route to Success in Consumer, Industrial and Service Markets by Malcolm H. McDonald and Leslie De Chernatony (1992, Trade Paperback)
T
The_Book_Fountain (185084)
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About this product
Product Identifiers
Publisher
Elsevier Science & Technology Books
ISBN-10
0750606606
ISBN-13
9780750606608
eBay Product ID (ePID)
104749015
Product Key Features
Number of Pages
282 Pages
Language
English
Publication Name
Creating Powerful Brands : The Strategic Route to Success in Consumer, Industrial and Service Markets
Publication Year
1992
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Author
Malcolm H. McDonald, Leslie De Chernatony
Format
Trade Paperback
Dimensions
Item Weight
18.1 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
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