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Product Information
William V. Ruch examines and compares corporate communications systems in the United States and Japan to discover what each can learn from the other. The author demonstrates that business organization in each country is highly reflective of the overall culture. In American corporations, communication is intended to transmit information rapidly; it is direct, efficient, and invites confrontation. Japanese corporate communciation also transmits information, but adds an element of emotional massage. In both countries business communcation is characterized by direction: American companies have strong downward systems; Japanese companies have strong upward systems. Most channels of communication used in American firms are also used in Japan, but some Japanese techniques could not and should not be used in the United States. Ruch argues that American and Japanese corporations cannot learn a great deal from one another. In fact, the only thing that Americans should learn is the value of a strong system of upward communication. The Japanese should learn that they need a faster system of decision making than the ringi system currently in use.Product Identifiers
PublisherBloomsbury Publishing USA
ISBN-100899300286
ISBN-139780899300283
eBay Product ID (ePID)843515
Product Key Features
Number of Pages316 Pages
LanguageEnglish
Publication NameCorporate Communications : a Comparison of Japanese and American Practices
Publication Year1984
SubjectBusiness Communication / General, General, International / General
TypeTextbook
Subject AreaBusiness & Economics
AuthorNot Available
FormatBook, Hardcover
Dimensions
Item Height0.8 in
Item Weight22 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
LCCN84-001973
Dewey Edition19
Reviews"Falling productivity and increased competition with foreign companies have forced American managers to recognize the importance of communication in organizational life. This book, a comparative analysis of corporate communications in Japan and the United States, show's American managers how the Japanese use communications to great advantage. Ruch's book is based on a teaching assignment in Japan. In addition, he relies heavily on secondary sources, such as the publications of American companies and professional business communication organizations. . . This highly readable book provides a solid introduction to the communication practices that the Japanese have used so successfully." Technical Communications 1987
Target AudienceCollege Audience
Number of Volumes1 Vol.
IllustratedYes
Dewey Decimal658.4/5/0952
Lc Classification NumberHd30
