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Content Design : Research, Plan and Deliver the Content Your Audience Wants and Needs by Sarah Winters and Rachel Edwards (2024, Trade Paperback)
Rarewaves (663068)
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About this product
Product Identifiers
PublisherLulu Press, Inc.
ISBN-101304640396
ISBN-139781304640390
eBay Product ID (ePID)10068283211
Product Key Features
Number of Pages252 Pages
LanguageEnglish
Publication NameContent Design : Research, Plan and Deliver the Content Your Audience Wants and Needs
Publication Year2024
SubjectEngineering (General), E-Commerce / Internet Marketing, Web / Design, Business Writing
TypeTextbook
Subject AreaComputers, Technology & Engineering, Business & Economics
AuthorSarah Winters, Rachel Edwards
FormatTrade Paperback
Dimensions
Item Weight13.7 Oz
Item Length8.5 in
Item Width5.5 in
Additional Product Features
Intended AudienceScholarly & Professional
Dewey Edition23
IllustratedYes
Dewey Decimal006.7
Table Of ContentChapter 1: Why content design matters Chapter 2: The science of reading Chapter 3: Content discovery and research Chapter 4: User stories and job stories Chapter 5: Journey mapping Chapter 6: Bringing your organisation with youChapter 7: Designing content Chapter 8: Writing contentChapter 9: Pair writingChapter 10: CritsChapter 11: Finished pages
SynopsisSarah Winters (internationally renowned leader and founder of Content Design London) and content designer Rachel Edwards explain how to use content design techniques to make your content better for your users, and your organisation.They explain:* what content design is,* why content design is different from other types of writing, * how to use data and evidence to create good content,* who to involve in content creation.Using real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping., Sarah Winters (internationally renowned leader and founder of Content Design London) and content designer Rachel Edwards explain how to use content design techniques to make your content better for your users, and your organisation. They explain: what content design is, why content design is different from other types of writing, how to use data and evidence to create good content, who to involve in content creation. Using real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping. Chapter 1: Why content design matters Chapter 2: The science of reading Chapter 3: Content discovery and research Chapter 4: User stories and job stories Chapter 5: Journey mapping Chapter 6: Bringing your organisation with you Chapter 7: Designing content Chapter 8: Writing content Chapter 9: Pair writing Chapter 10: Crits Chapter 11: Finished pages
LC Classification NumberTK5105.888.R5 2024
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