Consumer Behavior in Marketing Strategy by John Howard (1988, Hardcover)
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About this product
Product Identifiers
PublisherPrentice Hall PTR
ISBN-100131696661
ISBN-139780131696662
eBay Product ID (ePID)89340098
Product Key Features
SubjectMarketing / General, Consumer Behavior
Publication Year1988
Number of Pages450 Pages
LanguageEnglish
Publication NameConsumer Behavior in Marketing Strategy
TypeTextbook
AuthorJohn Howard
Subject AreaBusiness & Economics
FormatHardcover
Additional Product Features
Intended AudienceCollege Audience
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