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Consumer Behavior and Marketing Strategy by Jerry C. Olson and J. Paul Peter (1998, Hardcover)
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About this product
Product Identifiers
PublisherMcGraw-Hill Higher Education
ISBN-100256261903
ISBN-139780256261905
eBay Product ID (ePID)88758372
Product Key Features
Number of Pages576 Pages
LanguageEnglish
Publication NameConsumer Behavior and Marketing Strategy
SubjectMarketing / General, Consumer Behavior
Publication Year1998
TypeTextbook
AuthorJerry C. Olson, J. Paul Peter
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight44.9 oz.
Item Length10.1 in
Item Width8.2 in
Additional Product Features
Edition Number5
Intended AudienceCollege Audience
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