Connected Company by Thomas Vander Wal and Dave Gray (2015, Trade Paperback)

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About this product

Product Identifiers

PublisherO'reilly Media, Incorporated
ISBN-101491919477
ISBN-139781491919477
eBay Product ID (ePID)208724819

Product Key Features

Number of Pages310 Pages
Publication NameConnected Company
LanguageEnglish
Publication Year2015
SubjectBusiness Communication / General, E-Commerce / Internet Marketing, General, Strategic Planning
TypeTextbook
Subject AreaBusiness & Economics
AuthorThomas Vander Wal, Dave Gray
FormatTrade Paperback

Dimensions

Item Height0.7 in
Item Weight16.1 Oz
Item Length9.1 in
Item Width7.6 in

Additional Product Features

Intended AudienceScholarly & Professional
Dewey Edition23
TitleLeadingThe
IllustratedYes
Dewey Decimal658.872
SynopsisWith a foreword by Alex Osterwalder. The future of work is already here. Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company's performance runs short of what you've promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up. To keep pace with today's connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time. Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence. Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company , we examine what they're doing, how they're doing it, and why it works. And we show you how your company can use the same principles to adapt--and thrive--in today's ever-changing global marketplace.
LC Classification NumberHF5415.1265
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