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Co-Creation Paradigm by Venkat Ramaswamy and Kerimcan Ozcan (2014, Hardcover)
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About this product
Product Identifiers
PublisherStanford University Press
ISBN-100804789150
ISBN-139780804789158
eBay Product ID (ePID)202356918
Product Key Features
Number of Pages360 Pages
Publication NameCo-Creation Paradigm
LanguageEnglish
SubjectBusiness Communication / General, Marketing / General, Customer Relations, Management, Strategic Planning
Publication Year2014
TypeTextbook
AuthorVenkat Ramaswamy, Kerimcan Ozcan
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight23.5 oz.
Item Length9.4 in
Item Width7 in
Additional Product Features
Intended AudienceScholarly & Professional
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