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Co-Creating Brands : Brand Management from a Co-Creative Perspective by Holger. J. Schmidt and Nicholas Ind (2020, Trade Paperback)
The Cotswold Library (788463)
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About this product
Product Identifiers
PublisherBloomsbury Academic & Professional
ISBN-101472962265
ISBN-139781472962263
eBay Product ID (ePID)16046549306
Product Key Features
Number of Pages336 Pages
LanguageEnglish
Publication NameCo-Creating Brands : Brand Management from a Co-Creative Perspective
Publication Year2020
SubjectConsumer Guides, Marketing / General, Customer Relations, Strategic Planning, Marketing / Research
TypeNot Available
AuthorHolger. J. Schmidt, Nicholas Ind
Subject AreaReference, Business & Economics
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight17.8 oz.
Item Length9.1 in
Item Width6.2 in
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