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Ceramics and Globalization : Staffordshire Ceramics, Made in China by Neil Ewins (2025, Trade Paperback)
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About this product
Product Identifiers
PublisherBloomsbury Publishing
ISBN-101350514268
ISBN-139781350514263
eBay Product ID (ePID)7070942351
Product Key Features
Number of Pages224 Pages
Publication NameCeramics and Globalization : Staffordshire Ceramics, Made In China
LanguageEnglish
Publication Year2025
SubjectGlobalization, General, Ceramics
TypeTextbook
AuthorNeil Ewins
Subject AreaDesign, Art, Political Science
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight18.4 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceCollege Audience
ReviewsCeramics and Globalization is a thought-provoking book which provides the reader with a fascinating insight into the transformation of the UK ceramic industry between 1990-2010 through asking the thorny question "What does it mean to be 'Made in England'?", " Ceramics and Globalization is a thought-provoking book which provides the reader with a fascinating insight into the transformation of the UK ceramic industry between 1990-2010 through asking the thorny question "What does it mean to be 'Made in England'?"" -- Juliette MacDonald, Head of Design at the University of Edinburgh, UK "This is a fascinating book that unfolds many of the complexities of globalization related to the the UK ceramics industry and its perceived decline. Ewins reveals some surprising discoveries from a breadth of perspectives and sheds light on the many interpretations of "value", particularly with regard to the notion of provenance." -- Sam Chung, Associate Professor of Ceramics at Arizona State University, USA "Good. Cheap. Fast. You cannot have all three! Ewins's research emphasizes the rapid deconstruction and sporadic reconstruction of the ceramics industry in the UK. This book reaffirms the invaluable human hand and how it is both a national and global treasure." -- Kelcy Chase Folsom, Turner Teaching Fellow at New York State College of Ceramics, USA "[Th]e first of its kind and a key reference in future studies of ceramics manufacturing and globalization. The book's strength resonates through the rich articulation of a dynamic, responsive industry, emerging from Ewin's interweaving of information sources that connect global economic and social conditions driving market trends and perceived shifts in consumer taste." -- Journal of Modern Craft
Dewey Edition23
Dewey Decimal338.476663942
Table Of ContentIntroduction C hapter 1: Globalization, the on-going debate Organization Marketing, consumption and meaning Authenticity and craft Localism, regional competitiveness and resilience Summary Chapter 2: The traditions - East Asian and Staffordshire Ceramics Far Eastern ceramics and their influence The Potteries, Staffordshire UK ceramic bodies and styles Artists, designers and marketing Imports The perception of Far Eastern ceramics Deterritorialization and copying design Changes in production Repositioning of Staffordshire brands Impact of the Far East on UK ceramic manufacturers Changing lifestyles Decline versus new businesses Summary Chapter 3: The Rise of Outsourcing UK ceramics The outsourcing debate in the 20th and 21st century Far Eastern outsourcing Profits and outsourcing Employment in the UK ceramic industry Craft and quality issues Design versus manufacture Place of origin debate Uncertainty of outsourcing A political debate Production back in Staffordshire Summary Chapter 4: The Impact of Far Eastern Outsourcing on the Marketing of UK Ceramics An emphasis on the Staffordshire brand Attachment to 'England' through branding 'Made in China', and celebrity endorsement Impact of outsourcing on backstamps Attachment to 'England' through design and decoration Ceramic objects of deception Denby and compartmentalization Summary Chapter 5: Outsourcing and its Impact on the Design Process Hugh Saunders, tableware designer, Royal Doulton Design development prior to Far Eastern outsourcing Outsourcing by Royal Doulton Quality issues The centralization of design: theory and practice Selective outsourcing New technology Summary Chapter 6: Accentuating Place of Origin Hand-made Emma Bridgewater Perception Royal Stafford Design and the marketing of 'difference' Homogenization and ceramic design Problems with outsourcing Royal Stafford's backstamps and designs Attitudes towards backstamping Denby, 'Made in England' Heron Cross Pottery Repeat Repeat: perception and design agility Big Tomato Company Summary Chapter 7: The Impact of Far Eastern Outsourcing on UK Ceramic Demand: the Retail Perspective A retailers' perspective A Wedgwood retailer in the North of England Changing demand Perception of Wedgwood Status value Wedgwood pricing Supply problems James Pirie of St Andrews, Scotland Place of origin Pricing Thomas Goode, Mayfair, London Summary Chapter 8: UK Ceramic Manufacturing in Relation to Consumer Perception Constructs Commemoratives and collectables Goviers of Sidmouth Royal Crown Derby Caverswall China Moorcroft Hybrid collectables The New English The Figurine Collective Devaluation Portmeirion and heritage Exports and 'Made in England' Summary Conclusion References
SynopsisNeil Ewins' study of the Staffordshire potteries in a period of great global change traces how ceramics production has been affected by globalisation in both familiar and unexpected ways. Although many manufacturers such as Wedgwood initially moved production to cheaper labour markets in East Asia, others remained in or returned to England once it became clear that outsourcing manufacturing was affecting the brand value and customer perception of their products. Neil Ewins explores the complex behaviour of the UK ceramics industry, using a combination of evidence from the press, trade journals, ceramic objects, and primary interview evidence of manufacturers, retailers and a ceramic designer. Ewins suggests that, although the surface designs of UK ceramics invariably reflect diverse cultural and stylistic influences, a notion of authenticity often still resides in the place and context in which the ceramic product was originally made. Overall, the book argues that UK ceramics remain culturally complex because of issues of supply and demand, and ties to heritage, imagined or otherwise. Within a context of globalization, the book highlights compelling issues which have huge ramifications on UK manufacturing futures.
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