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Cambridge International Igcse Ser.: Cambridge IGCSE® and O Level Business Studies : Coursebook by Veenu Jain, Mark Fisher and Medi Houghton (2018, Book, Other)
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About this product
Product Identifiers
PublisherCambridge University Press
ISBN-101108563988
ISBN-139781108563987
eBay Product ID (ePID)242560196
Product Key Features
Number of Pages372 Pages
LanguageEnglish
Publication NameCambridge Igcse® and O Level Business Studies : Coursebook
Publication Year2018
SubjectGeneral
FeaturesRevised
TypeNot Available
Subject AreaReference, Business & Economics
AuthorVeenu Jain, Mark Fisher, Medi Houghton
SeriesCambridge International Igcse Ser.
FormatBook, Other
Dimensions
Item Height0.7 in
Item Weight33.2 Oz
Item Length10.9 in
Item Width8.7 in
Additional Product Features
Edition Number3
IllustratedYes
Table Of ContentIntroduction; Section 1. Understanding business activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Exam-style case study, Section 2. People in business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of employees; 9. Internal and external communication; Exam-style case study; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Exam-style case study; Section 4. Operations management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Exam-style case study; Section 5. Financial information and decisions: 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Statement of financial position; 23. Analysis of accounts; Exam-style case study; Section 6. External influences on business activity: 24. Economic issues; 25. Environmental and ethical issues; 26. Business and the international economy; Exam-style case study; 27. Preparing for assessment; Glossary; Index; Acknowledgements.
Edition DescriptionRevised edition
SynopsisThis revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020. This coursebook contains exam-style case studies and stimulus material from businesses around the world - ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. This book provides comprehensive exam support with questions to help students practise and build their confidence with the subject. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher's resource. For free revision support, go to the Cambridge University Press website., This coursebook contains exam-style case studies and stimulus material from businesses around the world - ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. This book provides comprehensive exam support with questions to help students practise and build their confidence with the subject. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher's resource. For free revision support, go to the Cambridge University Press website.
LC Classification NumberHF1008
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