Business Market Management : Understanding, Creating, and Delivering Value by Das Narayandas, James A. Narus and James C. Anderson (2008, Hardcover)

The Cotswold Library (793756)
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About this product

Product Identifiers

PublisherPrentice Hall PTR
ISBN-100136000886
ISBN-139780136000884
eBay Product ID (ePID)88368116

Product Key Features

Number of Pages496 Pages
Publication NameBusiness Market Management : Understanding, Creating, and Delivering Value
LanguageEnglish
SubjectMarketing / General, Marketing / Industrial
Publication Year2008
TypeTextbook
Subject AreaBusiness & Economics
AuthorDas Narayandas, James A. Narus, James C. Anderson
FormatHardcover

Dimensions

Item Height0.9 in
Item Weight31.4 oz.
Item Length9.4 in
Item Width7.3 in

Additional Product Features

Edition Number3
Intended AudienceCollege Audience
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