Picture 1 of 1

Stock photo

Breaking Up America: Advertisers and the New Media World by Joseph Turow (Englis - Picture 1 of 1

Breaking Up America: Advertisers and the New Media World by Joseph Turow (Paperback, 1998)

thenilestore (1245105)

99.1% positive feedback

Price:

AU $81.29

ApproximatelyRM 226.29

+ $12.02 shipping

Estimated delivery Mon, 28 Jul - Wed, 13 Aug

Returns:

30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.

Condition:

Brand New

About this product

Product Information

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it. ?Larry King Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace. ?Randall Rothenberg, Atlantic Monthly