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Branding Oscar Wilde by Michael Patrick Gillespie (2020, Trade Paperback)

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About this product

Product Identifiers

PublisherRoutledge

ISBN-100367889471

ISBN-139780367889470

eBay Product ID (ePID)3038295914

Product Key Features

Number of Pages148 Pages

Publication NameBranding Oscar Wilde

LanguageEnglish

Publication Year2020

SubjectGeneral

TypeTextbook

AuthorMichael Patrick Gillespie

Subject AreaLiterary Criticism

FormatTrade Paperback

Dimensions

Item Weight12 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceCollege Audience

SynopsisBranding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his writing. Through calculated behavior, provocative language, and arresting dress, Wilde self-consciously created a brand initially recognized by family and friends, then by the British public, and ultimately by large audiences over the world. That brand changed over the course of his public career--both in the way Wilde projected it and in the way it was perceived. Comprehending the fundamental elements of the Wilde brand and following its evolution are integral to a full understanding of his art. The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde's writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.