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Branded by Alissa Quart (Paperback, 2003)
Eselbe Books and Ephemera (938)
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AU $16.00
ApproximatelyRM 44.22
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About this product
Product Information
The buying and selling of teenagers Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into 'friendships' with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn't necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume.Product Identifiers
PublisherCornerstone
ISBN-139780099458067
eBay Product ID (ePID)94746673
Product Key Features
Number of Pages336 Pages
LanguageEnglish
Publication NameBranded
Publication Year2003
SubjectMarketing
TypeTextbook
AuthorAlissa Quart
Subject AreaHuman Biology, Physical Education
FormatPaperback
Dimensions
Item Height198 mm
Item Weight235 g
Item Width129 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorAlissa Quart
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