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Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time by Matt Haig (2011, Trade Paperback)
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About this product
Product Identifiers
PublisherKogan Page, The Limited
ISBN-10074946299X
ISBN-139780749462994
eBay Product ID (ePID)23038434089
Product Key Features
Number of Pages256 Pages
Publication NameBrand Failures : the Truth about the 100 Biggest Branding Mistakes of All Time
LanguageEnglish
SubjectConsumer Guides, Marketing / General, Development / Business Development, Management
Publication Year2011
FeaturesRevised
TypeNot Available
Subject AreaReference, Business & Economics
AuthorMatt Haig
FormatTrade Paperback
Dimensions
Item Height0.1 in
Item Weight11.4 Oz
Item Length0.8 in
Item Width0.6 in
Additional Product Features
Edition Number2
LCCN2011-002377
ReviewsAn entertaining and useful read. As a ready crib for the most famous brand foul-ups, this book is hard to beat., "...there is a lot of information here that...can't easily be found elsewhere in a similarly compiled form... an interesting foray into the subject for casual readers who are intrigued by the subject..." - Ana Mardoll, GoodReads.com "…teaches businesses how to recognize potential branding failures in advance. Any business collection will find this a winning survey!" Midwest Book Review " Brand Failures is the rare business book that's actually a fun read for nonbusiness people." - New York Journal of Books, "...there is a lot of information here that...can't easily be found elsewhere in a similarly compiled form... an interesting foray into the subject for casual readers who are intrigued by the subject..." - Ana Mardoll, GoodReads.com, "An entertaining and useful read." - Financial Times "...teaches businesses how to recognize potential branding failures in advance. Any business collection will find this a winning survey!" - Midwest Book Review " Brand Failures is the rare business book that's actually a fun read for nonbusiness people." - New York Journal of Books "...offer[s] a penetrating look into what makes the world's top brands...miss the mark and crash. ...teeming with examples that are presented in very readable language. ... Summing Up : Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners." - CHOICE Magazine "...there is a lot of information here that...can't easily be found elsewhere in a similarly compiled form... an interesting foray into the subject for casual readers who are intrigued by the subject..." - Ana Mardoll, GoodReads.com, "An entertaining and useful read." - Financial Times "…teaches businesses how to recognize potential branding failures in advance. Any business collection will find this a winning survey!" Midwest Book Review " Brand Failures is the rare business book that's actually a fun read for nonbusiness people." - New York Journal of Books "…offer[s] a penetrating look into what makes the world's top brands…miss the mark and crash. …teeming with examples that are presented in very readable language. … Summing Up : Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners." - CHOICE Magazine, "A fascinating and witty compendium." - Pittsburgh Post-Gazette From Amazon reviewers: "...worth reading if you own or manage a business, or if you're deciding whether to invest in a company...a fun and informative read... Brand Failures is a good read with valuable information." -Thomas Duff "...a great read for anyone who is involved with branding, logos, and identity - particular graphic designers....I would definitely suggest this book for any graphic designers who want to learn from the mistakes of others. It's a great asset to any personal library." -Jessica Cave, This book is a lot of fun. Haig wants to educate as well as to entertain, and at this he succeeds.
Dewey Edition22
Dewey Decimal658.8/27
Table Of Content** Chapter - 01: Introduction; ** Chapter - 02: Classic failures; ** Chapter - 03: Idea failures; ** Chapter - 04: Extension failures; ** Chapter - 05: PR failures; ** Chapter - 06: Culture failures; ** Chapter - 07: People failures; ** Chapter - 08: Business cycle failures; ** Chapter - 09: Rebranding failures; ** Chapter - 10: Internet and new technology failures; ** Chapter - 11: Tired brands
Intended AudienceCollege Audience
Edition DescriptionRevised edition
SynopsisExamine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand., What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each. A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand., What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost. Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace. From brand mistakes made by successful blue-chip companies to lesser-known but hilarious bomb-shells, he explains what went wrong in every case and provides a valuable checklist of lessons learned. A tour of Matt Haig's hall of failure will alert readers to potential dangers and describe how to ensure a long, healthy life for a brand., What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig 's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each. A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
LC Classification NumberHD69.B7H345 2011
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