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Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds by David Taylor (2004, Hardcover)
World of Books Ltd (10725277)
99% positive feedback
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GBP 3.99
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About this product
Product Information
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets.Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100470862114
ISBN-139780470862117
eBay Product ID (ePID)86754420
Product Key Features
Number of Pages178 Pages
LanguageEnglish
Publication NameBrand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds
Publication Year2004
SubjectMarketing / General, Consumer Guides
TypeNot Available
Subject AreaBusiness & Economics, Référence
AuthorDavid Taylor
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight19 oz.
Item Length9.4 in
Item Width7.8 in
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