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Big Data : Using SMART Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance by Bernard Marr (2015, Trade Paperback)
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101118965833
ISBN-139781118965832
eBay Product ID (ePID)203382032
Product Key Features
Number of Pages256 Pages
Publication NameBig Data : Using SMART Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance
LanguageEnglish
SubjectIndustries / Computers & Information Technology, Decision-Making & Problem Solving, General, Management, Statistics
Publication Year2015
TypeTextbook
AuthorBernard Marr
Subject AreaEducation, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight11.2 Oz
Item Length8.3 in
Item Width5.4 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2014-040562
IllustratedYes
Table Of ContentIntroduction: Welcome to a Smarter World 1 1 Smarter Business 9 2 S = Start With Strategy 23 3 M = Measure Metrics and Data 57 4 A = Apply Analytics 105 5 R = Report Results 155 6 T = Transform Business 199 Conclusion 231 About the Author 236 Acknowledgements 238 Index 239
SynopsisConvert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands, GET SMART - LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL-WORLD RESULTS There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance. Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. Youll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead: S tart with Strategy M easure Metrics and Data A pply Analytics R eport Results T ransform Business, Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably.
LC Classification NumberHD30.2.M3744 2015
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