Beyond Branding : How the New Values of Transparency and Integrity Are Changing the World of Brands by Nicholas Ind (2004, Hardcover)

The_Book_Fountain (184562)
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About this product

Product Identifiers

PublisherKogan Page, the Limited
ISBN-100749441151
ISBN-139780749441159
eBay Product ID (ePID)95468452

Product Key Features

Number of Pages254 Pages
Publication NameBeyond Branding : How the New Values of Transparency and Integrity Are Changing the World of Brands
LanguageEnglish
SubjectConsumer Guides, Marketing / General, Business Ethics, Advertising & Promotion
Publication Year2004
TypeNot Available
Subject AreaReference, Business & Economics
AuthorNicholas Ind
FormatHardcover

Dimensions

Item Height0.9 in
Item Weight18.6 Oz
Item Length9.5 in
Item Width6.3 in
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