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Beating Low Cost Competition : How Premium Brands Can Respond to Cut-Price Rivals by Adrian Ryans (2009, Hardcover)
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100470742976
ISBN-139780470742976
eBay Product ID (ePID)87330327
Product Key Features
Number of Pages272 Pages
Publication NameBeating Low Cost Competition : How Premium Brands Can Respond to Cut-Price Rivals
LanguageEnglish
SubjectMarketing / General, Consumer Guides, Consumer Behavior
Publication Year2009
TypeNot Available
Subject AreaReference, Business & Economics
AuthorAdrian Ryans
FormatHardcover
Dimensions
Item Height0.8 in
Item Weight18.9 oz.
Item Length9.3 in
Item Width6.3 in
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