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About this product
Product Identifiers
PublisherPenguin Books, The Limited
ISBN-100241453585
ISBN-139780241453582
eBay Product ID (ePID)15057239876
Product Key Features
Book TitleBanking on It
Number of Pages288 Pages
LanguageEnglish
Publication Year2020
TopicBanks & Banking, Finance / General
GenreBusiness & Economics
AuthorAnne Boden
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight17.2 Oz
Item Length9.4 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
Dewey Edition23
ReviewsAnne Boden decided to launch a new "challenger" bank she seemed like neither the typical staid financier nor the archetypal fintech founder. Her creation was the successful startup Starling, but as this tell-all book outlines it was not an easy birth.
Dewey Decimal332.10941090512
SynopsisTOP 5 BEST BUSINESS BOOKS OF THE YEAR 2020 - The Times "If there was ever a business book suitable for TV adaptation, this is it." - FT "A banking blockbuster" - The Observer Magazine "Sent shockwaves through the tight-knit world of UK tech and venture capital" - Yahoo Finance BANKING ON IT is the first-hand account of one woman's quest to rebuild Britain's broken banking system. After a lengthy career at the top of some of Britain's leading banks Anne Boden had become disillusioned with the status quo - the financial crash had broken trust in the whole sector but there seemed to be little appetite to make the most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia within the industry she decided to shake things up herself by doing something totally radical - setting up her own bank. In this awe-inspiring story Anne reveals how she broke through bureaucracy, tackled prejudice and successfully countered widespread suspicion to realise her vision for the future of consumer banking. She fulfilled that dream by founding Starling, the winner of Best British Bank at the British Bank Awards in 2018, 2019 and 2020, and in doing so has triggered a new movement that is revolutionising the entire banking industry., 'I surprised myself the first time I fully articulated the words "I'm starting a bank"' BANKING ON IT is the first-hand account of one woman's quest to rebuild Britain's broken banking system. After a lengthy career at the top of some of Britain's leading banks Anne Boden had become disillusioned with the status quo - the financial crash had broken trust in the whole sector but there seemed to be little appetite to make the most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia within the industry she decided to shake things up herself by doing something totally radical - setting up her own bank. In this awe-inspiring story Anne reveals how she broke through bureaucracy, tackled prejudice and successfully countered widespread suspicion to realise her vision for the future of consumer banking. She fulfilled that dream by founding Starling, the winner of Best British Bank at the British Bank Awards in 2018, 2019 and 2020, and in doing so has triggered a new movement that is revolutionising the entire banking industry.