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The most advanced signs of aging include neck sagging, deep wrinkles, lip lines, neck wrinkles, loss of color, and extreme dryness. Avon Anew Platinum Day Cream SPF 25 is a type of moisturizer that targets these advanced signs of aging in order to see visibly younger-looking and more radiant skin. Avon was founded by David H. McConnell in 1886. After being a traveling book salesman, he realized there was an untapped market of women wanting fragrances, toiletries, and makeup brought to their doors. McConnell was inspired by the women he met and recruited them as sales representatives, empowering women with the opportunity to be CEOs of their own businesses and to control their economic destinies – a full 34 years before women were even allowed to vote in the United States. Avon products are known for their innovative solutions to a multitude of beauty concerns, and the Anew Platinum Day Cream SPF 25 is no exception. The Avon Anew Platinum Day Cream SPF 25 comes in a purple-colored, sleek-looking jar. The jar contains 1.7 ounces of this day cream that should last through at least 30 days of daily application to the face every morning. This Avon Anew Platinum Day Cream SPF 25 smooths and firms deep wrinkles on the face, producing results reminiscent of youthful skin. Using Paxillium Technology and Rediescent Microspheres, along with a protective SPF 25 to prevent further damage, this cream is a high-tech facial moisturizing treatment for anyone looking for elegant jaw, neck, and lip lines. Among the ingredients used in the Avon Anew Platinum Day Cream SPF 25 include Paxillin, which is essentially a protein that plays a key role in encouraging youthful skin cell production. This primary component assists the skin by reducing the amount of aging skin cells, and restoring the full shape of youthful skin cells. Paxillium Technology is a breakthrough for anti-aging skin care, and aims to help women recapture their youthful facial contours. Rediescent Microspheres help to counteract the effects of skin aging to produce younger-looking skin immediately. One of the best things you can do for aging skin is to protect it from the effects of the sun. Sun damage can make skin vary in color, cause premature age spots, and cause deep wrinkles. The protective formula in the Avon Anew Platinum Day Cream SPF 25 includes SPF 25 to prevent further damage from the sun. The Avon Anew Platinum Day Cream SPF 25 is also hypoallergenic and non-comedogenic, meaning it does not contain ingredients that are considered irritants to the skin, unlike other creams. On top of this, the Avon Anew Platinum Day Cream SPF 25 has been allergy-tested and dermatologist-tested and is even suitable for the most sensitive skin. Directions for use are to apply the Avon Anew Platinum Day Cream SPF 25 every morning, gently smoothing it over your cleansed face and neck. Avon recommends applying evenly before sun exposure and as needed. After applying this moisturizer in the morning, you can continue with your normal makeup routine. Over time, the benefits of the Avon Anew Platinum Day Cream SPF 25 showed that 83 percent of women who tested this product saw an improvement in the contours of their face and neck.