Association for Consumer Research Ser.: Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research by William O. Bearden and Richard G. Netemeyer (1999, Hardcover)

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About this product

Product Identifiers

PublisherSage Publications, Incorporated
ISBN-10076191000X
ISBN-139780761910008
eBay Product ID (ePID)96285063

Product Key Features

Number of Pages552 Pages
LanguageEnglish
Publication NameHandbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
Publication Year1999
SubjectConsumer Behavior, Marketing / Research
TypeTextbook
Subject AreaBusiness & Economics
AuthorWilliam O. Bearden, Richard G. Netemeyer
SeriesAssociation for Consumer Research Ser.
FormatHardcover

Dimensions

Item Weight63.1 Oz
Item Length11 in
Item Width8.5 in

Additional Product Features

Edition Number2
Intended AudienceScholarly & Professional
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