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Association for Consumer Research Ser.: Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research by William O. Bearden and Richard G. Netemeyer (1999, Hardcover)
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About this product
Product Identifiers
PublisherSAGE Publications, Incorporated
ISBN-10076191000X
ISBN-139780761910008
eBay Product ID (ePID)90844983
Product Key Features
Number of Pages552 Pages
LanguageEnglish
Publication NameHandbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
Publication Year1999
SubjectConsumer Behavior, Marketing / Research
TypeTextbook
Subject AreaBusiness & Economics
AuthorWilliam O. Bearden, Richard G. Netemeyer
SeriesAssociation for Consumer Research Ser.
FormatHardcover
Dimensions
Item Weight63.1 oz.
Item Length11 in
Item Width8.5 in
Additional Product Features
Edition Number2
Intended AudienceScholarly & Professional
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