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Analysis for Strategic Marketing by Joel H. Steckel and Vithala R. Rao (1997, Trade Paperback)
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About this product
Product Identifiers
PublisherPrentice Hall PTR
ISBN-100321001982
ISBN-139780321001986
eBay Product ID (ePID)86598428
Product Key Features
Number of Pages400 Pages
Publication NameAnalysis for Strategic Marketing
LanguageEnglish
Publication Year1997
SubjectMarketing / General, Strategic Planning, Advertising & Promotion
TypeTextbook
Subject AreaBusiness & Economics
AuthorJoel H. Steckel, Vithala R. Rao
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight27.5 oz.
Item Length9.2 in
Item Width7.4 in
Additional Product Features
Intended AudienceCollege Audience
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