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All Eyes East : Lessons from the Front Lines of Marketing to China's Youth by Mary Bergstrom (2012, Hardcover)

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About this product

Product Identifiers

PublisherPalgrave Macmillan

ISBN-100230120628

ISBN-139780230120624

eBay Product ID (ePID)113751412

Product Key Features

Number of PagesXv, 237 Pages

Publication NameAll Eyes East : Lessons from the Front Lines of Marketing to China's Youth

LanguageEnglish

SubjectMarketing / General, Sociology / General, International / General, Interpersonal Relations, Marketing / Research

Publication Year2012

TypeTextbook

Subject AreaPsychology, Business & Economics, Social Science

AuthorMary Bergstrom

FormatHardcover

Dimensions

Item Height1 in

Item Weight19.1 Oz

Item Length9.8 in

Item Width6.2 in

Additional Product Features

Intended AudienceScholarly & Professional

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