Advertising and Promotion : An Integrated Marketing Communications Perspective by George E. Belch and Michael A. Belch (2003, Hardcover)

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About this product

Product Identifiers

PublisherMcgraw-Hill Companies, T.H.E.
ISBN-100071214380
ISBN-139780071214384
eBay Product ID (ePID)107477633

Product Key Features

Edition6
Book TitleAdvertising and Promotion : an Integrated Marketing Communications Perspective
Number of PagesXxvi, 779 Pages
LanguageEnglish
Publication Year2003
TopicAdvertising & Promotion
IllustratorYes
GenreNon-Classifiable, Business & Economics
AuthorGeorge E. Belch, Michael A. Belch
Book SeriesThe Mcgraw-Hill/Irwin Series in Marketing
FormatHardcover
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