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Advertising and the Mind of the Consumer : What Works, What Doesn't, and Why by Alice K. Sylvester and Max Sutherland (2000, Trade Paperback)
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The_Book_Fountain (184707)
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About this product
Product Identifiers
PublisherAllen & Unwin
ISBN-101865082317
ISBN-139781865082318
eBay Product ID (ePID)96141164
Product Key Features
Edition2
Book TitleAdvertising and the Mind of the Consumer : What Works, What Doesn't, and Why
Number of Pages352 Pages
LanguageEnglish
Publication Year2000
TopicConsumer Behavior, General, Advertising & Promotion
FeaturesRevised
IllustratorYes
GenrePsychology, Business & Economics
AuthorAlice K. Sylvester, Max Sutherland
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight8 Oz
Item Length9.1 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
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