Picture 1 of 2
Stock photo
Picture 1 of 2
Stock photo
Advertising and Promotion: An Integrated Marketing Communications Perspective by George E. Belch, Michael A. Belch (Paperback, 2011)
World of Books Ltd (10397618)
98.6% positive feedback
Price:
GBP 4.49
ApproximatelyRM 25.64
+ 6.80 shipping
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Condition:
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Information
Advertising and PromotionProduct Identifiers
PublisherMcgraw-Hill Education, McGraw-Hill Higher Education
ISBN-100071314407
ISBN-139780071314404
eBay Product ID (ePID)109186319
Product Key Features
SubjectBusiness, Economy & Industry
LanguageEnglish
TypeTextbook
Subject AreaSales & Marketing
AuthorGeorge E. Belch, Michael A. Belch
FormatPaperback
Additional Product Features
Date of Publication01/08/2011
Pagination808
Place of PublicationLondon
Country of PublicationUnited States
Out-Of-Print Date14/10/2014
Author BiographyGeorge Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.
Content NoteIllustrations (Chiefly Col.) , Col. Ports.
Edition Statement9th Revised Edition
Be the first to write a review
