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Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch (Paperback, 2003)
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About this product
Product Identifiers
PublisherMcgraw-Hill Education-Europe
ISBN-100071214380
ISBN-139780071214384
eBay Product ID (ePID)107477633
Product Key Features
FormatPaperback
LanguageEnglish
AuthorBelch
SubjectBusiness, Accounting & Vocational: Textbooks & Study Guides
Additional Product Features
Date of Publication01/06/2003
Place of PublicationLondon
Country of PublicationUnited Kingdom
Content NoteCol. Illustrations
Edition Statement6th Revised Edition
ImprintMcgraw-Hill Education (Ise Editions)
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