Picture 1 of 1

Stock photo

Kara Chan Advertising & Chinese Society (Paperback) (UK IMPORT) - Picture 1 of 1

Advertising and Chinese Society : Impacts and Issues by Hong Cheng (2009, Trade Paperback)

Rarewaves (644468)

98.2% positive feedback

Price:

US $60.47

ApproximatelyRM 256.45

+ $3.99 shipping

Estimated delivery Wed, 25 Jun - Tue, 1 Jul

Returns:

30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.

Condition:

Brand New

About this product

Product Identifiers

PublisherSamfundslitteratur

ISBN-108763002272

ISBN-139788763002271

eBay Product ID (ePID)72551527

Product Key Features

Number of Pages315 Pages

Publication NameAdvertising and Chinese Society : Impacts and Issues

LanguageEnglish

Publication Year2009

SubjectMarketing / General, Sociology / General, Advertising & Promotion

TypeTextbook

Subject AreaSocial Science, Business & Economics

AuthorHong Cheng

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight18.9 Oz

Item Length8.8 in

Item Width6 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2010-275875

Dewey Edition22

IllustratedYes

Dewey Decimal659.10420951

SynopsisThis book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

LC Classification NumberMLCM 2015/41422 (H)